At the time of writing, EuroAIGuide has no affiliate relationship with Typeform. If that changes, this disclosure changes with it, and this verdict stays exactly as written. General information, not legal advice.
Evidence note: signup, form building and the free tier are 🟢, done in the product on 13 October 2026. Hosting, ownership, contracts, subprocessors and pricing are 🔵 from Typeform’s own documentation. Items that rest on inference or third-party reporting are marked 🟡 in place.
Typeform was born in Barcelona. It is still a Spanish company, you contract with a Spanish entity.
Your form responses live in Virginia.
Not a contradiction, exactly. Just two different facts that European buyers tend to merge into one. “European company” tells you who to take to court. It tells you nothing at all about where your data sleeps at night.
That gap is this entire review.
What you are actually buying
Typeform is the form builder that made filling in forms tolerable. One question at a time, big friendly type, no wall of fields staring you down. That is why 150,000 businesses use it and why your completion rates go up when you switch.
It has grown since. There is an AI that writes a first draft of your form from a sentence. There is Growth Flow for lead capture and enrichment, and Research Flow for AI-moderated research. VideoAsk, the video-response tool, is part of the family.
Most people reading this want the first thing: a form people finish.
Five minutes from signup to a working form 🟢
Signing up was free and easy, with no credit card requested at any point.
We had a working form in about five minutes. The whole thing is simple and genuinely pleasant to use, which is not a given in this category. Website and app both work well.
The AI builder earns its place. You describe what you want in a sentence, and it produces a draft with sensible question types already chosen. Questions on the left, live preview in the middle, settings on the right. Making a question required, allowing multiple answers, randomising the options, all one click each. It will not write your survey for you, but it kills the blank page, which is most of the battle.
Free plan comes with ten responses 🟢
That is the free plan. Unlimited forms, three thousand templates, one user, and ten responses per month.
Ten is enough to test a form on your colleagues. It is enough to decide whether you like the product, which is a fair thing for a free tier to do. If you only need answers from a handful of people, it genuinely costs nothing and we would recommend trying it on that basis.
What it is not is a thing you can run a business on. Put a Typeform on your website on Monday and you will be looking at an upgrade screen by Wednesday.
Worth knowing how unusual that is. We looked at Brevo last week, whose free plan holds a hundred thousand contacts. Brevo’s free tier is a business tool. Typeform’s is a trial that happens not to expire.
Prices per month and yearly🔵
Here is what you actually pay.
| Plan | Per month | Billed yearly | Responses/month |
|---|---|---|---|
| Free | €0 | €0 | 10 |
| Basic | €35 | €25 | 100 |
| Plus | €70 | €49 | 1,000 |
| Business | €120 | €84 | 10,000 |
| Growth Flow | €345 | €242 | 10,000 |
Annual billing takes roughly 30 percent off, which is a steeper discount than most of this category offers.
Two useful details. The euro price is lower than the dollar price at every tier, so Europeans are not paying a conversion premium, which is rarer than it should be. And Plus is where the Typeform branding comes off your forms, which for a client-facing business is usually the real reason to upgrade.
Then the awkward part. Typeform bills in dollars, euro or sterling and nothing else. If you are in Switzerland, you pay in dollars. Poland, Czechia, Hungary and Romania have no local option either and will see euro 🟡, following Typeform’s published rule rather than a statement about those countries specifically.
And there is no SEPA direct debit and no bank transfer. Card, Apple Pay, Google Pay, or PayPal if you are billed in euro. Manual invoicing starts at Enterprise. If your company pays suppliers by transfer, as plenty of European businesses do, that is a finance conversation before it is a product decision.
Fees are nonrefundable. Add your VAT number before you pay, not after, because it cannot be applied retroactively.
Now the Virginia problem 🔵
Typeform’s own help centre, in its own words:
“All data is hosted on Amazon’s AWS service. Our main servers are located in Virginia, USA.”
There is an EU option. Typeform calls it the EU Responses Data Center, it runs on separate API endpoints, and an outside scan puts it in AWS Ireland 🟡, though Typeform does not name the region itself.
Three things stop almost everyone reading this from using it.
It is Enterprise only. Free, Basic, Plus, Business, Talent, Growth Flow: all American. Every plan you can buy with a card stores your responses in Virginia.
It is for new accounts only. This is the one that stopped us. Typeform’s help page says EU hosting “is not currently available for existing accounts.” So a European company that has used Typeform for two years, and now has a client or a regulator asking where the data lives, is told in writing that it cannot move. Not “contact sales.” Cannot.
It costs you features. EU-hosted accounts lose the Stripe and PayPal payment question and some integrations. The most compliant setup is also the least capable one, which is a trade nobody puts on a sales page.
For everyone below Enterprise, data crosses the Atlantic under Standard Contractual Clauses. We found no Data Privacy Framework certification in the privacy policy 🟡, which means those clauses appear to be doing the work alone. If you handle anything sensitive, that makes a transfer impact assessment more necessary, not less. Our guide to where AI tools actually host European data covers why this distinction keeps mattering, and the CLOUD Act section of our ChatGPT guide explains what sits behind it.
One more thing worth noticing: even on an EU-hosted account, the AI, video and support vendors in Typeform’s supply chain are mostly American. EU hosting means your responses rest in Ireland. It does not mean no US company ever touches them.
Where Typeform is better than almost everyone 🔵
Credit where it is genuinely due, because this is not a hatchet job.
On AI training, Typeform’s position is the clearest we have found anywhere:
“None of our customers’ data is used to train any model regardless of the model powering the feature.”
It goes further. No data is stored with the model providers, and Anthropic runs as a private copy of the models.
Compare that with Brevo, whose terms let it train its own AI features on customer content with no opt-out we could find. Or with most of the tools in our free AI tools guide, where free tiers routinely feed the model. Typeform simply does not do this, and says so plainly.
The certifications back it up: SOC 2 Type II, ISO 27001, and ISO 42001, the AI management standard that hardly anyone holds yet.
The catch is small but real. Typeform does not say where the AI processing happens, and its supply chain puts the AI providers in the US. So even on an EU-hosted account, the AI analysis of your responses is probably happening in America 🟡. If you are running sensitive responses through Smart Insights, ask before you do.
Also missing: any statement about the EU AI Act, whose transparency rules took effect in August. For a company holding ISO 42001, that is a strange gap.
Your respondents get 28 languages. Your team gets two. 🔵
This one splits in a way that matters.
The builder runs in English or Spanish. That is the complete list. No German, no French, no Italian, no Dutch, no Polish. If your marketing coordinator in Munich or Milan is not comfortable in English, they are working in a second language every single day.
Respondents do much better. Buttons, hints and error messages come in 28 languages, including both formal and informal German, which is a genuinely thoughtful detail most vendors skip entirely.
The gaps are worth knowing, though. Romanian, Bulgarian, Slovak, Slovenian, Latvian, Lithuanian, Irish and Maltese are not there. You can write your questions in those languages, but the buttons and error messages will show up in another one, and a half-translated form reads as careless to whoever is filling it in.
One curiosity: Czech is available for form text but drops off the list for AI-translated multi-language forms. No idea why. Test it if Czech matters to you.
So should you use it?
If you want the best form experience, yes. Nothing else in this category makes people want to finish. That is the whole product and it still works.
If your data has to stay in the EU, almost certainly not. Every plan you can buy with a card puts your responses in Virginia, and if you are already a customer, Typeform’s own documentation says you cannot move. That rules it out for a lot of European buyers, and it is the most important sentence in this review.
If you are worried about AI training, Typeform is the safer choice, and by a clear margin. No customer data trains any model, full stop.
If your team does not work in English or Spanish, expect daily friction in the builder, even though your respondents will be fine.
If you pay by bank transfer, sort that out before you pick a plan.
The honest summary: a lovely product from a real Spanish company that keeps European data in America for everyone except its largest customers. Barcelona on the contract, Virginia on the servers. Work out which of those two facts matters more to your business, because Typeform has decided you can only have one.
Scores
Sovereignty: 5/10 🔵 Read off documentation, which is the only way sovereignty can be assessed.
For: a genuine EU parent in Barcelona, Spanish law and Spanish courts for every non-US customer, with no Delaware clause anywhere near you. A named data protection officer in Spain. The strongest certification set in this category, including ISO 42001. And the clearest no-training commitment we have seen.
Against: your responses sit in Virginia on every plan a normal business buys. EU hosting is Enterprise only, new accounts only, and costs you features. Existing customers are told they cannot migrate. No Data Privacy Framework certification found. Mostly American suppliers, even for EU-hosted accounts. AI processing location unstated and probably US. An interface in two languages.
Five rather than higher because the honest answer to “where are my form responses” is Virginia, and the door to the EU option is closed to anyone who signed up before they needed it. Five rather than lower because the Spanish entity, the jurisdiction, the certifications and the no-training promise are all real and all documented.
On our scale so far: Brevo 7, Pipedrive 6, Typeform 5, ElevenLabs 4.
Usability: 8/10 🟢
Based on signup and building a working form. We have not run a form to a real audience at volume.
What earns it: no credit card at signup, a form built in five minutes, AI form creation that produces something usable from a plain-language prompt, a clean three-panel editor, a dashboard that shows what matters, and both web and app working smoothly. This is the most pleasant product in the series to use.
What holds it at 8: the free tier at 10 responses a month is a trial rather than a plan, and the step to 100 responses costs 35 euros a month.
Sources
All checked 13 and 14 October 2026.
Hosting and the EU option: What happens to my data, Security at Typeform, Enterprise plan (new accounts only), EU Responses Data Center developer docs, integrations unavailable on EU hosting.
Legal and transfers: Service Terms, privacy policy, Data Processing Agreement, Payment Terms, sub-processor list.
AI: AI with Typeform FAQ, AI information page, AI Services terms.
Languages: account language, form language, multi-language forms.
Money: billing currency, payment methods, taxes, public pricing page. Euro figures captured from Typeform’s own checkout with a European billing address, because they are not published anywhere else.
Company: CEO appointment, November 2024, Series B, Series C. AWS EU region reported as Ireland by an outside scan, not confirmed by Typeform.
Last reviewed 14 October 2026.
